Email Address domain reputation is the overall assessment of your email domain’s inbox placement potential, based on an array of factors. It’s like a credit score that determines whether you’ll be approved for a loan—recipients look at your domain reputation to assess your trustworthiness as an email sender. The more trustworthy your domain reputation is, the higher your deliverability rates are.
Mailbox providers and ESPs take many things into consideration when evaluating your domain’s reputation, including past instances of spamming or other nefarious activities, list hygiene practices, and engagement metrics such as open rates, click-throughs, and spam complaints. Embracing authentication protocols like SPF, DKIM, and DMARC can bestow a positive impact on your domain reputation, as they help verifiy the authenticity of your emails.
How to Check an Email Address’s Domain Reputation
Getting started on the right foot with a new domain and IP address is essential to maintaining a strong email reputation. Starting with a clean slate will prevent your emails from being flagged as spam by spammers who hop from IP address to IP address to dodge blacklists and spam filters. To avoid this, start with a small volume of emails and gradually ramp up over the course of a couple weeks to ensure your emails stay out of the junk folders.
The best way to maintain a healthy email reputation is to grow your subscriber list by engaging with fans of your brand and offering them valuable content that they’ve actively opted-in to receive. This is a more trustworthy approach to growing your email database than buying third party lists, which can quickly tarnish your domain reputation by creating a large volume of spam complaints and landing your emails in the spam folder.…