How to Increase Childcare Occupancy

When it comes to increase childcare occupancy , centre owners and managers can feel at a loss for ideas. There are so many options out there, and with new services opening all the time, it can be challenging to stand out and attract families. This makes low enrolments even more disappointing for the directors, managers and educators who love their centre so much and want to do the best possible job to create happy, confident and capable young children.

As we get further into the recovery phase from the COVID-19 pandemic, it’s critical for early education programs to monitor and improve their occupancy rates. Anytime that occupancy dips below a budgeted target, it can result in a negative impact on revenue. Unless there are significant adjustments to staffing patterns, classroom age mixes, or other policies, a drop below 85% of capacity can make it hard for a program to break even.

Transforming Your Outreach: Harnessing Digital Marketing for Childcare Excellence

Fortunately, there are some great ways that you can optimise your marketing and awareness efforts to push your occupancy rate much closer to real full capacity. A key step is understanding your actual full capacity by calculating your ‘Full-Time Equivalent’, or FTE.

Another great way to grow your centre is by leveraging the power of word-of-mouth and referrals. Asking current parents to spread the word about your fantastic setting is an easy and effective way to attract more families. However, it’s important to know how to generate qualified leads and convert enquiries into enrolments. This requires an experienced team dedicated to answering and nurturing enquiries.

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